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No. 27 (2026): Taurida Scientific Herald. Series: Economics
No. 27 (2026): Taurida Scientific Herald. Series: Economics
Date published: March 2, 2026
Date printed: March 12, 2026
Published:
2026-03-12
Issue
ТИТУЛЬНА СТОРІНКА
ЗМІСТ
ECONOMICS
STRESS FACTORS IN THE PROFESSIONAL ACTIVITY OF AN ECONOMIST IN 2025: SOCIO-PSYCHOLOGICAL ASPECT
Inna Varnavska, Olesia Samkova
11-18
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
FACTORS INFLUENCING CONSUMER BEHAVIOR IN UKRAINE: A STUDY OF FOOD PRODUCTS
Nataliiy Zgadova, Artem Rashevsky
19-28
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
TOOLS FOR ENVIRONMENTALLY SAFE DEVELOPMENT OF REGIONAL SOCIO-ECONOMIC SYSTEMS
Volodymyr Kovalyshyn
29-36
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
REAL ESTATE MARKET AND STOCK MARKET: COMPARATIVE ECONOMIC ANALYSIS AND INTERCONNECTION IN THE CONTEXT OF POST-WAR RECOVERY PROSPECTS
Lesia Kononenko, Vіra Savchenko, Oksana Ostapenko
37-47
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
ECONOMIC EFFECTS OF AI-ALGORITHMIC PRICING ON ENTERPRISES IN THE RENTAL BUSINESS
Leonid Melnyk, Lyudmila Kalinichenko, Yuliia Rozghon, Svitlana Lytvynenko
48-59
Article views: 0 | PDF Downloads: 0
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CORPORATE SOCIAL RESPONSIBILITY IN THE CONCEPTUAL-CATEGORIAL APPARATUS OF SUSTAINABLE DEVELOPMENT MANAGEMENT
Olena Prokopishyna, Natalia Kozubova
60-70
Article views: 1 | PDF Downloads: 0
PDF (Ukrainian)
MARKETING OF INTERNATIONAL ECONOMIC ACTIVITY IN THE CONDITIONS OF REORIENTATION TO EU MARKETS
Yana Salo, Inna Ukhanova
71-78
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
ACCOUNTING AND TAXATION
ACCOUNTING AND ANALYTICAL ASPECTS OF PROVISION DEPRECIATION POLICY OF ENTERPRISES
Oleksandr Prystemskyi
79-84
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
FINANCIAL REPORTING OF ENTREPRENEURS IN THE PLATFORM ECONOMY: IMPLEMENTATION OF INTERNATIONAL EXPERIENCE IN UKRAINE
Alina Sakun
85-93
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
DIGITAL ACCOUNTING AND AUDITING TOOLS: NEW OPPORTUNITIES FOR THE MODERN ENTERPRISE
Svitlana Skrypnyk
94-104
Article views: 0 | PDF Downloads: 0
PDF
FINANCE, BANKING, INSURANCE AND STOCK MARKET
THE DEFINITIVE ESSENCE OF THE CATEGORY OF “FINANCE”: THE EVOLUTION OF FINANCIAL SCIENCE IN UKRAINE
Maria Vakulich
105-110
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
FINANCIAL AND INFORMATION SUPPORT FOR INVESTMENT OF MORTGAGE PROJECTS
Olena Gudz, Natalia Pravdiuk
111-117
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
MANAGEMENT
EVOLUTION OF VIEWS ON THE ESSENCE OF STAFF MOTIVATION IN MANAGEMENT THINKING
Yuriy Dubnevych, Tetiana Stanko
118-127
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
DIGITAL RENEWAL OF INFLUENCER MARKETING IN THE CONTEXT OF THE ACTIVE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES
Olena Loboda
128-135
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
TRANSFORMATION OF PERSONAL MEANINGS IN THE CONTEXT OF WAR AMONG STUDENTS OF THE FACULTY OF ECONOMICS
Marharyta Maiboroda
136-140
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
RISK MINIMIZATION IN THE LOGISTICS MANAGEMENT SYSTEM OF THE HOTEL AND RESTAURANT BUSINESS
Sergiy Nisfoyan, Nataliia Sysolina
141-149
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
DIGITAL TRANSFORMATION OF ADAPTIVE PROJECT MANAGEMENT AT CONSTRUCTION ENTERPRISES
Nataliya Poliova
150-159
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
ENVIRONMENTALLY ORIENTED APPROACHES IN THE MECHANISMS FOR MANAGING THE QUALITY OF GENERAL SECONDARY EDUCATION IN UKRAINE IN THE CONTEXT OF TRANSFORMATIONAL PROCESSES
Svitlana Rassadnykova
160-168
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
EVOLUTION OF SCIENTIFIC APPROACHES TO THE MANAGEMENT OF TRANSPORT ENTERPRISES
Anatoly Sokolov
169-176
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
MARKETING
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE PERSONALIZATION OF EVP (EMPLOYEE VALUE PROPOSITION) IN MODERN BRAND STRATEGIES
Tetyana Diadyk
177-186
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
OMNICHANNEL DIGITAL MARKETING STRATEGY AS A KEY TO SMALL BUSINESS COMPETITIVENESS
Tetiana Ustik, Pavlo Samsonenko
187-165
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
MARKETING TOOLS AS A DETERMINANT OF REAL ESTATE DEVELOPMENT
Pavlo Fisunenko, Yevhen Horevyi
169-204
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
TERRITORIAL BRAND COMMUNICATIONS IN POST-CRISIS RECOVERY
Yevhen Shkurov
205-216
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
BUSINESS AND TRADE
DIRECTIONS OF INNOVATIVE ACTIVITY OF FOOD INDUSTRY ENTERPRISES OF UKRAINE IN WAR CONDITIONS
Iryna Vlasenko, Alla Ternova
217-223
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
PECULIARITIES OF EVALUATING THE EFFECTIVENESS OF MANAGERIAL DECISIONS UNDER MODERN CONDITIONS
Marina Pankova
224-231
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
HOTEL AND RESTAURANT BUSINESS
THE IMPACT OF WAR ON THE MANAGEMENT OF RESORT HOTELS IN THE CITY OF TRUSKAVETS
Liubomyr Bezruchko, Volodymyr Monastyrskyy, Halyna Bryhilevych
232-239
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
ORGANIZATION AND CURRENT STATE OF THE HOTEL AND RESTAURANT INDUSTRY IN UKRAINE UNDER THE TRANSFORMATION OF MARKETING AND MANAGERIAL APPROACHES
Oksana Hatalyak, Anna Hrytsyshyn, Nazarii Mandiuk
240-247
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
TOURISM
THE IMPACT OF TOURISM ON THE PSYCHOLOGICAL STATE OF THE UKRAINIAN POPULATION IN WAR CONDITIONS
Mariia Aldoshyna
248-257
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
THE ROLE OF E-COMMERCE IN THE ADAPTATION OF UKRAINIAN TOURISM ENTERPRISES TO THE CONDITIONS OF A WARTIME ECONOMY
Liudmyla Alieshchenko
258-269
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
COMPETITIVENESS OF THE TOURIST AIR PASSENGER MARKET IN EUROPE
Kateryna Vovk, Oleksandr Zyma
270-279
Article views: 0 | PDF Downloads: 0
PDF
CYBERATTACKS IN THE TOURISM INDUSTRY IN THE CONTEXT OF DIGITAL TRANSFORMATION: THREATS AND CHALLENGES TO CYBERRESILIENCE
Maryna Hrabar
280-287
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
THE ROLE OF SMART TOURISM IN ENSURING SUSTAINABLE DEVELOPMENT AND FORMING COMPETITIVE ADVANTAGES OF TOURIST DESTINATIONS
Iryna Kyryliuk, Oksana Lytvyn, Nataliia Barvinok
288-299
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
THE FIGURE OF SOFIIA YABLONSKA IN THE CONTEXT OF EXTREME TOURISM IN THE FIRST HALF OF THE 20TH CENTURY
Halyna Matusiak, Svitlana Rozmarytsia
300-305
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
FUNCTIONS OF GASTRONOMIC HERITAGE AND PRINCIPLES OF FORMING ITS POTENTIAL IN TOURISM
Bohdana Polotai
306-313
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
THE ROLE OF BIG DATA IN FORECASTING TOURIST ROUTES TO PROTECTED AREAS
Olha Pryhara
314-324
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
NATURE RESERVE FUND OF THE POLISSIA-STOLYCHNY RECREATIONAL REGION THROUGH THE PRISM OF MILITARY INFLUENCES
Yurii Solohub, Olena Kharchenko
325-333
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
GENDER JUSTICE AS A GUARANTEE OF EFFECTIVE DEVELOPMENT OF THE TOURISM AND RECREATION SECTOR IN THE CONDITIONS OF AN INCLUSIVE SOCIETY
Olena Khytra
334-347
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
PUBLIC MANAGEMENT AND ADMINISTRATION
APPROXIMATION OF UKRAINE'S CIVIL SERVICE TO EUROPEAN ADMINISTRATIVE SPACE STANDARDS: СHALLENGES AND РRIORITIES.
Sergey Poroskun
348-358
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
TECHNOLOGIES OF IMAGE FORMATION OF STATE AUTHORITY BODIES
Alona Prytula, Svitlana Boguslavska
359-364
Article views: 0 | PDF Downloads: 0
PDF (Ukrainian)
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