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No. 27 (2026): Taurida Scientific Herald. Series: Economics

Date published: March 2, 2026
Date printed: March 12, 2026

Published: 2026-03-12

Issue

ECONOMICS

STRESS FACTORS IN THE PROFESSIONAL ACTIVITY OF AN ECONOMIST IN 2025: SOCIO-PSYCHOLOGICAL ASPECT

Inna Varnavska, Olesia Samkova

11-18
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FACTORS INFLUENCING CONSUMER BEHAVIOR IN UKRAINE: A STUDY OF FOOD PRODUCTS

Nataliiy Zgadova, Artem Rashevsky

19-28
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TOOLS FOR ENVIRONMENTALLY SAFE DEVELOPMENT OF REGIONAL SOCIO-ECONOMIC SYSTEMS

Volodymyr Kovalyshyn

29-36
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REAL ESTATE MARKET AND STOCK MARKET: COMPARATIVE ECONOMIC ANALYSIS AND INTERCONNECTION IN THE CONTEXT OF POST-WAR RECOVERY PROSPECTS

Lesia Kononenko, Vіra Savchenko, Oksana Ostapenko

37-47
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ECONOMIC EFFECTS OF AI-ALGORITHMIC PRICING ON ENTERPRISES IN THE RENTAL BUSINESS

Leonid Melnyk, Lyudmila Kalinichenko, Yuliia Rozghon, Svitlana Lytvynenko

48-59
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CORPORATE SOCIAL RESPONSIBILITY IN THE CONCEPTUAL-CATEGORIAL APPARATUS OF SUSTAINABLE DEVELOPMENT MANAGEMENT

Olena Prokopishyna, Natalia Kozubova

60-70
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MARKETING OF INTERNATIONAL ECONOMIC ACTIVITY IN THE CONDITIONS OF REORIENTATION TO EU MARKETS

Yana Salo, Inna Ukhanova

71-78
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ACCOUNTING AND TAXATION

ACCOUNTING AND ANALYTICAL ASPECTS OF PROVISION DEPRECIATION POLICY OF ENTERPRISES

Oleksandr Prystemskyi

79-84
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FINANCIAL REPORTING OF ENTREPRENEURS IN THE PLATFORM ECONOMY: IMPLEMENTATION OF INTERNATIONAL EXPERIENCE IN UKRAINE

Alina Sakun

85-93
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DIGITAL ACCOUNTING AND AUDITING TOOLS: NEW OPPORTUNITIES FOR THE MODERN ENTERPRISE

Svitlana Skrypnyk

94-104
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FINANCE, BANKING, INSURANCE AND STOCK MARKET

THE DEFINITIVE ESSENCE OF THE CATEGORY OF “FINANCE”: THE EVOLUTION OF FINANCIAL SCIENCE IN UKRAINE

Maria Vakulich

105-110
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FINANCIAL AND INFORMATION SUPPORT FOR INVESTMENT OF MORTGAGE PROJECTS

Olena Gudz, Natalia Pravdiuk

111-117
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MANAGEMENT

EVOLUTION OF VIEWS ON THE ESSENCE OF STAFF MOTIVATION IN MANAGEMENT THINKING

Yuriy Dubnevych, Tetiana Stanko

118-127
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DIGITAL RENEWAL OF INFLUENCER MARKETING IN THE CONTEXT OF THE ACTIVE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Olena Loboda

128-135
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TRANSFORMATION OF PERSONAL MEANINGS IN THE CONTEXT OF WAR AMONG STUDENTS OF THE FACULTY OF ECONOMICS

Marharyta Maiboroda

136-140
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RISK MINIMIZATION IN THE LOGISTICS MANAGEMENT SYSTEM OF THE HOTEL AND RESTAURANT BUSINESS

Sergiy Nisfoyan, Nataliia Sysolina

141-149
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DIGITAL TRANSFORMATION OF ADAPTIVE PROJECT MANAGEMENT AT CONSTRUCTION ENTERPRISES

Nataliya Poliova

150-159
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ENVIRONMENTALLY ORIENTED APPROACHES IN THE MECHANISMS FOR MANAGING THE QUALITY OF GENERAL SECONDARY EDUCATION IN UKRAINE IN THE CONTEXT OF TRANSFORMATIONAL PROCESSES

Svitlana Rassadnykova

160-168
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EVOLUTION OF SCIENTIFIC APPROACHES TO THE MANAGEMENT OF TRANSPORT ENTERPRISES

Anatoly Sokolov

169-176
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MARKETING

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE PERSONALIZATION OF EVP (EMPLOYEE VALUE PROPOSITION) IN MODERN BRAND STRATEGIES

Tetyana Diadyk

177-186
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OMNICHANNEL DIGITAL MARKETING STRATEGY AS A KEY TO SMALL BUSINESS COMPETITIVENESS

Tetiana Ustik, Pavlo Samsonenko

187-165
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MARKETING TOOLS AS A DETERMINANT OF REAL ESTATE DEVELOPMENT

Pavlo Fisunenko, Yevhen Horevyi

169-204
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TERRITORIAL BRAND COMMUNICATIONS IN POST-CRISIS RECOVERY

Yevhen Shkurov

205-216
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BUSINESS AND TRADE

DIRECTIONS OF INNOVATIVE ACTIVITY OF FOOD INDUSTRY ENTERPRISES OF UKRAINE IN WAR CONDITIONS

Iryna Vlasenko, Alla Ternova

217-223
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PECULIARITIES OF EVALUATING THE EFFECTIVENESS OF MANAGERIAL DECISIONS UNDER MODERN CONDITIONS

Marina Pankova

224-231
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HOTEL AND RESTAURANT BUSINESS

THE IMPACT OF WAR ON THE MANAGEMENT OF RESORT HOTELS IN THE CITY OF TRUSKAVETS

Liubomyr Bezruchko, Volodymyr Monastyrskyy, Halyna Bryhilevych

232-239
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ORGANIZATION AND CURRENT STATE OF THE HOTEL AND RESTAURANT INDUSTRY IN UKRAINE UNDER THE TRANSFORMATION OF MARKETING AND MANAGERIAL APPROACHES

Oksana Hatalyak, Anna Hrytsyshyn, Nazarii Mandiuk

240-247
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TOURISM

THE IMPACT OF TOURISM ON THE PSYCHOLOGICAL STATE OF THE UKRAINIAN POPULATION IN WAR CONDITIONS

Mariia Aldoshyna

248-257
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THE ROLE OF E-COMMERCE IN THE ADAPTATION OF UKRAINIAN TOURISM ENTERPRISES TO THE CONDITIONS OF A WARTIME ECONOMY

Liudmyla Alieshchenko

258-269
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COMPETITIVENESS OF THE TOURIST AIR PASSENGER MARKET IN EUROPE

Kateryna Vovk, Oleksandr Zyma

270-279
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CYBERATTACKS IN THE TOURISM INDUSTRY IN THE CONTEXT OF DIGITAL TRANSFORMATION: THREATS AND CHALLENGES TO CYBERRESILIENCE

Maryna Hrabar

280-287
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THE ROLE OF SMART TOURISM IN ENSURING SUSTAINABLE DEVELOPMENT AND FORMING COMPETITIVE ADVANTAGES OF TOURIST DESTINATIONS

Iryna Kyryliuk, Oksana Lytvyn, Nataliia Barvinok

288-299
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THE FIGURE OF SOFIIA YABLONSKA IN THE CONTEXT OF EXTREME TOURISM IN THE FIRST HALF OF THE 20TH CENTURY

Halyna Matusiak, Svitlana Rozmarytsia

300-305
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FUNCTIONS OF GASTRONOMIC HERITAGE AND PRINCIPLES OF FORMING ITS POTENTIAL IN TOURISM

Bohdana Polotai

306-313
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THE ROLE OF BIG DATA IN FORECASTING TOURIST ROUTES TO PROTECTED AREAS

Olha Pryhara

314-324
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NATURE RESERVE FUND OF THE POLISSIA-STOLYCHNY RECREATIONAL REGION THROUGH THE PRISM OF MILITARY INFLUENCES

Yurii Solohub, Olena Kharchenko

325-333
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GENDER JUSTICE AS A GUARANTEE OF EFFECTIVE DEVELOPMENT OF THE TOURISM AND RECREATION SECTOR IN THE CONDITIONS OF AN INCLUSIVE SOCIETY

Olena Khytra

334-347
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PUBLIC MANAGEMENT AND ADMINISTRATION

APPROXIMATION OF UKRAINE'S CIVIL SERVICE TO EUROPEAN ADMINISTRATIVE SPACE STANDARDS: СHALLENGES AND РRIORITIES.

Sergey Poroskun

348-358
Article views: 0 | PDF Downloads: 0
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TECHNOLOGIES OF IMAGE FORMATION OF STATE AUTHORITY BODIES

Alona Prytula, Svitlana Boguslavska

359-364
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