RESEARCH OF THEORETICAL ASPECTS OF TOURISM INDUSTRY DEVELOPMENT MANAGEMENT

Abstract

The article explores the theoretical and practical aspects of managing the development of the tourism industry in the context of contemporary challenges. At the core of the study lies the concept of "tourism safety management," which integrates physical, economic, social, and informational dimensions of safety. The focus is on creating a comprehensive system that ensures the protection of tourists at all stages of their interaction with tourism products – from trip planning to its realization. The relevance of the study is driven by the growing global challenges such as shifts in tourist behavior patterns, increased safety risks, and the need for tourism enterprises to adapt to uncertain conditions. The proposed concept relies on modern technologies such as digital platforms, artificial intelligence, monitoring systems, and predictive analytics. These tools enable prompt responses to potential threats and minimize risks, ensuring the sustainable operation of the tourism sector. The article analyzes theoretical approaches to tourism management that allow for the integration of different safety aspects into a unified system. Particular attention is given to preventive measures, including risk management, crisis response, and safety planning. The implementation of such measures enhances customer trust in the tourism business, strengthens the competitiveness of tourism enterprises, and ensures their sustainable development. The scientific novelty of the article lies in the development of a unified approach to managing the development of the tourism industry, which accounts for the specifics of interaction between government agencies, the private sector, civil society organizations, and tourists. Proposed management tools such as planning, monitoring, control, and evaluation are designed to optimize resources and ensure the sustainable development of the industry. The practical significance of the research is reflected in its applicability for developing strategies to adapt tourism businesses to crisis conditions and forming policies aimed at enhancing the national tourism product's competitiveness in the international market. The findings highlight the necessity of integrating safety aspects into all levels of tourism management, particularly in strategic planning, infrastructure development, and destination marketing. The article also emphasizes the importance of fostering collaboration among all stakeholders in the tourism ecosystem. This collaboration includes government agencies, private businesses, local communities, and tourists themselves. The integration of innovative mechanisms and approaches can pave the way for a more resilient tourism sector capable of adapting to global and local challenges. Furthermore, the study discusses the need to preserve and enhance local natural and cultural resources, ensuring their sustainable use in tourism. The role of education and training for industry professionals is highlighted as a critical component in addressing contemporary challenges and improving the overall quality of tourism services. The article concludes by outlining prospects for further development of the tourism industry through the introduction of innovative mechanisms and effective collaboration between stakeholders. The proposed approaches are positioned as key factors for achieving sustainable growth, improving customer satisfaction, and enhancing the global competitiveness of national tourism products.