THE FLOW OF THE DIGITAL ECONOMY INTO THE PRICING MARKET IN EVERY MINDE

Abstract

The article delves into the profound impact of digital transformation on the contemporary consumer goods market, highlighting the significant changes in technological processes. It emphasizes new opportunities for skill development and professional competencies among healthcare professionals, who are increasingly required to adapt to evolving market demands. The author investigates how technologies such as automation, artificial intelligence, and big data are poised to reshape the market structure, necessitating innovative approaches to preparation and the initiation of sales strategies. A particular focus is placed on the pressing issue of a shortage of qualified personnel. As current technological advancements lead to heightened demand for new professions, there is a simultaneous and urgent need for traditional specialties. The study explores key aspects of digital changes through an analysis of recent scientific research and reports from prominent international organizations, including the International Organization of Trade (IOP) and the World Economic Forum (WEF). Regular analyses from various countries illustrate the introduction of digital technologies into the market and the diverse strategies employed to enhance the qualifications of practitioners, adapting them to new paradigms. Furthermore, the article underscores the critical role of educational systems in preparing a workforce equipped to navigate the complexities of the digital age. There is a pressing need to expand knowledge areas, including interdisciplinary competencies and the cultivation of essential "soft" skills, such as critical thinking, adaptability, and lifelong learning. The article also addresses the repercussions of social inequalities, which may be exacerbated by unequal access to modern technologies and opportunities. To address these challenges, specific recommendations are offered for improving social security systems, particularly in light of the increasing number of workers engaged in the gig economy. The article stresses the importance of updating informational programs aimed at fostering sustainable market development and promoting social stability amidst ongoing digital changes.