BUILDING CLIENT ORIENTATION BY APPLYING LEAN MANAGEMENT CONCEPT

Abstract

The article examines the relevance of the use of line technologies in production, how this concept develops processes within the enterprise and how it affects the final result obtained by the client. The connection between the production processes and the departments located within the office is established and it is shown how concept is connected with the formation of the company in the market. The study and application of lean technologies by companies is necessary to conduct a proper audit of the company and find new approaches to process optimization. Characteristic features and differences in the introduction of lean-technologies in different types of economic activity are given. The steps and main tools for the implementation of lean management in various fields are considered and the results achieved by companies that have already resorted to the method of lean-thinking are presented. The basic principles and expediency of their use are revealed. Organizations that follow lean have a strong competitive advantage because they respond very quickly and extremely disciplined to market demand rather than trying to predict the future. Lean is needed by the team to focus on learning as quickly as possible, researching consumer needs and deciding how to meet them. Lean management in production can be similarly applied in the office; however, there are some specific points. The characteristics of the 5S-system within the framework of lean-management are given, which allows companies to implement approaches to workplace rationalization. It is established that the lean-concept directly helps the company to become customer-oriented through process optimization. Peculiarities of introduction of lean-management approaches by Ukrainian companies in modern conditions are revealed. It is necessary to adjust the flow of value creation in the work, the sequence of actions to meet customer needs. Lean considers any area of business in terms of process optimization by all employees of the company, so the most effective result is achieved by the synergy of the implementation of line management in production and in the office.