RESEARCH ON SCIENTIFIC APPROACHES TO FORMING THE DEFINITION OF "TOURISM SECURITY MANAGEMENT"

Abstract

The article focuses on the study of scientific approaches to forming a comprehensive concept of "tourism security management," which has become particularly relevant in the context of globalization, growing tourist flows, and increasing national and international threats. Implementing tourism security management is a critical aspect that not only enhances the quality of tourism services but also ensures sustainable development of the tourism sector, one of the significant areas of the economy. This paper highlights current theoretical approaches that form the foundation for establishing an integrated security system in tourism, combining various aspects–physical, economic, social, and informational security. The study emphasizes the importance of preventive measures, such as threat monitoring, risk management, crisis management, and the planning and implementation of security activities, which are essential components of modern tourism management. Special attention is given to the use of advanced technologies–digital platforms, artificial intelligence, monitoring, and forecasting systems–that ensure a prompt response to potential threats, rapid adaptation to changing conditions, and an increased level of customer trust. These technologies are key tools for maintaining high security standards in travel, while simultaneously enhancing the competitiveness of tourism enterprises. The paper proposes a unified approach to tourism security management, encompassing a comprehensive set of measures aimed at planning, organizing, coordinating, and controlling actions to ensure safety at all stages of interaction with the tourism product–from its development and market promotion to delivery and post-sale support. The scientific novelty of the article lies in integrating various aspects of security into a single concept that provides comprehensive protection for tourists and facilitates the adaptation of enterprises to uncertainty, enhancing operational efficiency. The research demonstrates that developing and implementing such an approach promotes the sustainable development of Ukraine's tourism industry, strengthens its competitiveness in domestic and international markets, enhances the country's national image, and supports economic growth. In the context of modern global challenges, tourism security management is not only a timely requirement but also one of the key tools for preserving the sector's resilience and ensuring its further growth.