PROSPECTS FOR THE DEVELOPMENT OF GLAMPING TOURISM IN THE POST-WAR RECONSTRUCTION OF UKRAINE
Abstract
The current stage of development of Ukraine's tourism industry is characterized by profound structural transformations caused by global trends, the consequences of the pandemic, military challenges, and the need for post-war reconstruction. Under such conditions, it is particularly important to find innovative, economically viable, and environmentally friendly forms of tourism that can ensure the recovery of domestic tourism and stimulate the socio-economic development of regions. The article examines the theoretical and practical aspects of the formation and development of glamping tourism in Ukraine, taking into account international experience and national characteristics. The relevance of glamping as an innovative component of the tourism industry that meets the growing demand for ecological, individualized, and safe recreation is substantiated. The dynamics of the global glamping market and the current state of this segment in Ukraine are analyzed, in particular, quantitative indicators of development, investment activity, and the regional structure of glamping facilities. Particular attention is paid to the role of glamping in the restoration and development of rural areas, the revitalization of small and medium-sized businesses, the creation of new jobs, and the enhancement of the tourist appeal of regions. The level of comfort of modern glamping complexes is considered. The spatial features of glamping development in Ukraine are identified, key tourist-attractive regions are characterized, and trends in the spread of glamping projects in different parts of the country, particularly in the southern and eastern regions, are outlined. The paper also analyzes the economic feasibility of glamping projects, in particular the amount of initial investment, the characteristics of business models, the level of occupancy, and the payback period. It has been proven that the combination of relatively low capital investments, flexible business organization, and opportunities for diversification of tourist services ensures the stability and attractiveness of glamping as a direction in the hotel business. It is concluded that glamping tourism in Ukraine has promising prospects for further development and potential as an effective tool for the recovery of the tourism industry and the socio-economic development of territories in the post-war period.
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