IMPACT OF DIGITALIZATION ON INCOME OF THE BANKING SECTOR OF UKRAINE
Abstract
The modern stage of development of social life is accompanied by digitization. The digital transformation of banking is manifested in the improvement of banking business models, services, products and methods of interaction with clients using digital technologies, which leads to increased profits. The article is devoted to the analysis of the impact of digitization processes in the banking sector of Ukraine on the volume of its revenues. The research used methods of statistical and factor analysis during the analysis of the banking sector's income, using mathematical modeling methods to forecast commission income of the banking system of Ukraine for the future. An abstract-logical method is used for theoretical generalizations of the impact of digitization on banks' incomes and the formation of conclusions. The latest technologies make it possible for banks to provide a variety of traditional and non-traditional services with the aim of increasing commission income. The dynamics of the income of the banking system of Ukraine for the years 2015–2023 were studied, the tendency of the gradual growth of commission income of banks was determined. It is emphasized that the increase in commission income of the banking sector was carried out at the expense of the growth of digitalization of processes in banks, which makes it possible to automate a number of operations and this increases their profitability. The dynamics and structure of commission income for a number of years at CB "Privatbank" JSC were considered. The annual growth of the commission income of JSC CB "Privatbank" from non-traditional banking operations was revealed, namely, the share of income from international payment systems and the share of income from acquiring increased; substantial incomes from transfers, payments, and current accounts appeared. Forecasting of the amount of commission income of the banking system for the near future has been carried out. It is claimed that the growth of commission income is possible thanks to the further gradual digitalization of banks' activities. The results of the study can be used in the organization of customer service by Ukrainian banks.
References
Vozková K. The Impact of Fee Income Share on EU Banks' Performance and Its Implications for Drivers of Banks' Business Model Changes. Prague Economic Papers. 2020. № 29. P. 226–248.
Хуторна М. Е., Костогриз В. Г. Ефективність діяльності банків в умовах цифровізації. Вісник університету банківської справи. 2020. № 2. С. 27–34.
Реверчук С. К., Творидло О. І. Банківські доходи в мовах реформування цифрової економіки України. Науковий збірник «Інтерконф». 2022. № 113. С. 121–145.
Кретов Д. Ю., Міндова О. І. Цифровізація банківського сектору України: сучасний стан та перспективи розвитку. Сталий розвиток економіки. 2024. № 2. С. 223–228.
Національний банк України. Статистика. URL: https://bank.gov.ua/ua/statistic (дата звернення: 01.08.2024).
АТ КБ «Приватбанк». Звітність. URL: https://privatbank.ua/about/finansovaja-otchetnost (дата звернення: 01.08.2024).
Копилова О. В., Пічугіна Ю. В., Гончар К. О. Діджиталізація банківського сектору України – виклики та перспективи. Економіка та суспільство. 2023. № 50. DOI: https://doi.org/10.32782/2524-0072/2023-50-47 (дата звернення: 01.08.2024).
Береславська О. Трансформація банківських послуг в умовах цифровізації. Економіка та суспільство. 2024. № 60. DOI: https://doi.org/10.32782/2524-0072/2024-60-99 (дата звернення: 05.08.2024).
Vozková K. (2020) The Impact of Fee Income Share on EU Banks' Performance and Its Implications for Drivers of Banks' Business Model Changes. Prague Economic Papers, vol. 29, рр. 226–248.
Khutorna M. E., Kostohryz V. H. (2020) Efektyvnist diialnosti bankiv v umovakh tsyfrovizatsii. [Effectiveness of banks in conditions of digitalization. Bulletin of the University of Banking]. Visnyk universytetu bankivskoi spravy, vol. 2, рр. 27–34. (in Ukrainian)
Reverchuk S. K., Tvorydlo O. I. (2022) Bankivski dokhody v movakh reformuvannia tsyfrovoi ekonomiky Ukrainy. [Banking income in the languages of reforming the digital economy of Ukraine]. Naukovyi zbirnyk «Interkonf», vol. 113, рр. 121–145. (in Ukrainian)
Kretov D. Yu., Mindova O. I. (2024) Tsyfrovizatsiia bankivskoho sektoru Ukrainy: suchasnyi stan ta perspektyvy rozvytku. [Digitization of the banking sector of Ukraine: current state and development prospects]. Stalyi rozvytok ekonomiky, vol. 2, рр. 223–228.
Natsionalnyi bank Ukrainy. Statystyka. Available at: https://bank.gov.ua/ua/statistic/nbustatistic (accessed August 3, 2024). (in Ukrainian)
AT KB «Pryvatbank». Zvitnist. Available at: https://privatbank.ua/about/finansovaja-otchetnost (accessed August 3, 2024). (in Ukrainian)
Kopylova O. V., Pichuhina Y. V., Honchar K. O. (2023) Didzhytalizatsiia bankivskoho sektoru Ukrainy – vyklyky ta perspektyvy. [Digitization of the banking sector of Ukraine – challenges and prospects]. Ekonomika ta suspilstvo, no. 50. DOI: https://doi.org/10.32782/2524-0072/2023-50-47 (accessed August 01, 2024). (in Ukrainian)
Bereslavska O. (2024) Transformatsiia bankivskykh posluh v umovakh tsyfrovizatsii. [Transformation of banking services in conditions of digitalization]. Ekonomika ta suspilstvo, no 60. DOI: https://doi.org/10.32782/2524-0072/2024-60-99 (accessed August 5, 2024). (in Ukrainian)
