STRATEGIES FOR USING SOCIAL PLATFORMS TO ATTRACT INVESTMENTS IN THE RECOVERY OF DEOCCUPIED TERRITORIES

Abstract

The article addresses the complex issue of restoring Ukraine's de-occupied territories, which have suffered significant damage due to military actions. It emphasizes that the scale of destruction goes beyond ordinary material losses, encompassing both social and economic spheres, which significantly complicates the processes of restoration and reintegration of these territories. The recovery of regions left without proper infrastructure, damaged roads, bridges, and residential buildings requires a strategic approach that goes beyond physical rebuilding and includes long-term economic planning, social stabilization, and the integration of innovative solutions. The focus is on the role of economic revival as a key element of sustainable regional development. Given the limited state resources, attracting investments becomes a necessary tool for initiating economic processes, such as the restoration of production capacities, the creation of new enterprises, and the introduction of foreign technologies. The article also highlights the importance of the social aspect of recovery, including the reintegration of people who have lost their homes, jobs, or loved ones, which seriously affects their psychological well-being. The restoration of social infrastructure, education, and healthcare facilities is considered critical for ensuring basic living conditions and stability in the region. The work emphasizes the importance of implementing innovative solutions in the reconstruction process. Specifically, it explores the potential for developing "green" technologies and renewable energy, which could contribute to environmental sustainability and the region's energy independence. The authors propose the active use of digital technologies to increase the efficiency and transparency of recovery management processes, as well as to attract investments. Special attention is given to the use of social platforms as a tool for attracting investments and creating a positive image of the de-occupied territories on the international stage. The article analyzes the experience of other countries, such as the Balkan states, Colombia, and Iraq, which have used social media to promote their regions, attract investors, and enhance transparency. Based on this experience, the authors suggest creating special social media campaigns that may include webinars, online conferences, promotional videos, and infographics aimed at attracting investors' attention. The conclusions emphasize the need for a comprehensive approach to recovery, which includes economic, social, and technological aspects, as well as an effective communication strategy involving social platforms. Such an approach will ensure sustainable economic growth, social stability, and the integration of innovative technologies, which, in the long term, will contribute to the successful restoration of Ukraine’s de-occupied territories.