FORMATION OF ONLINE CONSULTING SKILLS AS A COMPETITIVE ADVANTAGE IN MODERN UKRAINE
Abstract
The article focuses on the development of skills in online consulting as a competitive advantage in modern Ukraine, especially in conditions of war, digital transformation, and increased demand for accessible psychological support. A review of modern studies reveals that online consulting is highly effective, but only when professionals receive adequate training. The article highlights anthropomorphism, the effect of unwarranted confidence, and the impostor syndrome, which amplify anxiety, clashes of expectations, and distorted perceptions of expertise. The focus is on how users, adapted to «filter bubbles» and surface level information selection, seek confirmation of their beliefs rather than critique, demanding unique skills from counselors to understand and influence. To gain a competitive edge, online psychologists must manage these effects using digital literacy, ethical standards, inclusivity, and open feedback systems.
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