SUSTAINABLE DEVELOPMENT AS THE BASIS OF AN ENTERPRISE'S COMPETITIVENESS

Abstract

The article considers the current problem of forming a strategy for sustainable development of enterprises in the conditions of global instability and military challenges in Ukraine. The relevance of the study is due to the need to ensure long-term competitiveness of business, its adaptation to crisis conditions and economic recovery. The concept of sustainable development becomes a key tool for forming effective strategies that combine economic, social and environmental aspects of enterprise activities. The aim of the article is to study the theoretical and applied aspects of forming a strategy for sustainable development of an enterprise as a tool for ensuring its competitive advantages in the conditions of global instability and military challenges, as well as to substantiate its role in increasing the efficiency, innovation and long-term sustainability of business. In the process of research, general scientific and applied methods were used, in particular, methods of theoretical generalization, analysis and synthesis to study the essence of sustainable development, comparative analysis to determine the features of competitive strategies, as well as statistical methods to assess the dynamics of interest in the topic of sustainable development. A systematic approach was applied to study the relationship between economic, environmental and social factors in the activities of enterprises. The study found that the sustainable development strategy is a fundamental transformation of the business model, which ensures increased operational efficiency, reduced costs, stimulated innovation and strengthened the reputation of the enterprise. It is proven that the integration of sustainable development principles into the strategic management system contributes to attracting investments, expanding market opportunities and increasing resilience to risks. The impact of military factors on the functioning of enterprises is analyzed and the need to reorient their strategies to the principles of sustainable development is substantiated. The practical value of the study lies in the possibility of using the proposed approaches by enterprises to form effective strategies, increase competitiveness and ensure sustainable development in the face of modern challenges, as well as make informed management decisions in the long term.