THEORETICAL JUSTIFICATION AND DEVELOPMENT OF THE CONCEPTUAL FRAMEWORK OF “ADAPTO-VARIATIVE OMNI-RESILIENCE” OF A CONSTRUCTION DEVELOPMENT COMPANY

Abstract

The article initiates a theoretical discussion on redefining strategic management paradigms for construction development companies facing the unprecedented challenges of the BANI world and the full-scale war in Ukraine. The relevance of the study stems from the inability of traditional management categories, such as "economic stability" and classic "organizational resilience," to adequately describe the survival mechanisms of developers under conditions of permanent stochastic uncertainty. The author critically analyzes existing approaches, noting that "stability" is flawed due to its focus on maintaining equilibrium points that no longer exist, while standard resilience implies returning to a pre-crisis state, which is irrational in a war-torn economy where assets and markets are physically destroyed. To bridge this theoretical gap, the paper introduces and justifies a new integral concept – "adapto-variative omni-resilience" (AVOR). This category is presented not as a static state but as a complex systemic property synthesized from three dimensions. The first is the dynamic dimension (adaptability), defined as the capacity for continuous operational adjustment based on feedback loops. The second is the potential dimension (variability), which involves the generation of a spectrum of pre-prepared alternative scenarios ("protocols") to handle catastrophic shifts like logistics blockades or blackouts. The third is the structural dimension (omnichannel approach), which reinterprets a marketing term into a security tool, implying the total integration and diversification of physical and digital supply channels (using BIM and CRM) to eliminate single points of failure within the stakeholder network. The research provides a comparative characteristic of AVOR against basic economic concepts, highlighting that while stability relies on hierarchical structures, AVOR relies on networked ecosystems and entropy management. The practical value of the study lies in proposing a shift from reactive "fire-fighting" to proactive system design. It demonstrates that for the post-war recovery of Ukraine, developers must transition from rigid linear planning to probabilistic modeling and digital omni-integration, creating flexible ecosystems capable of evolving through crises rather than merely resisting them.