STRATEGIC APPROACHES TO ENSURE THE EFFECTIVE OPERATION OF TNC AT THE INTERNATIONAL LEVEL
Abstract
The article is devoted to the study of strategic approaches that contribute to the effective operation of transnational companies (TNCs) at the international level. The paper analyzes the main factors that influence the success of TNCs, including global standardization and local adaptation of their products and services, innovative development, risk management, as well as the importance of social responsibility and sustainable development. Particular attention is paid to strategies that allow TNCs to maintain competitiveness in the face of diverse cultural, economic and regulatory requirements in different markets. The main challenges and opportunities faced by TNCs are identified, and recommendations for improving strategic management to ensure their sustainable development and growth are developed. In the course of the study, a detailed analysis of the activities of the largest TNCs was carried out, which made it possible to identify the factors that contribute to their success in international markets. In particular, it was found that effective management of global and local strategies, innovation, technological development and the ability to adapt to changing market conditions are important for TNCs. In addition, the advantages and disadvantages of foreign direct investment as one of the main forms of expansion of TNCs are considered. The advantages of such investments include the ability to enter new markets, reduce costs and increase competitiveness, while the disadvantages include high financial risks, cultural barriers and management difficulties due to various legal and regulatory requirements. To support the implementation of their strategies, companies can implement investment projects that help improve their performance. In the face of uncertainty, MNCs must respond quickly to changes and adjust their growth strategies to remain competitive and ensure sustainable development. The author examines the impact of transnational corporations on international relations and regulation of economic activity, which forces national governments to develop effective strategies to attract foreign investment and reduce possible risks.
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