THEORETICAL APPROACHES TO THE FORMATION OF BUSINESS MODELS IN THE DIGITAL ECONOMY

Abstract

This article provides a comprehensive analysis of the theoretical approaches to the formation of business models in the digital economy, an area that has gained significant importance in the context of rapid technological progress. As the global economy becomes increasingly digital, businesses must adapt to new technologies and methods in order to remain competitive and resilient. The article explores the key components and principles that form the foundation of digital business models, including innovation, flexibility, and the integration of advanced digital tools and infrastructure. These components are essential for improving business processes and enhancing the efficiency of interactions between businesses, customers, suppliers, and partners. The study outlines various theoretical models that explain the structure and transformation of business models in the digital age. This includes an exploration of strategic management approaches that leverage digital tools for optimizing operations, communication, and service delivery. The article discusses how the digital transformation of business models influences organizational structures, operational efficiency, and customer satisfaction. Additionally, it provides an in-depth review of the role that emerging technologies, such as big data, cloud computing, artificial intelligence, and automation, play in reshaping business processes, facilitating decision-making, and creating new value propositions. Moreover, the article emphasizes the importance of selecting appropriate digitalization strategies tailored to the specific needs of businesses, enabling them to navigate the complexities and dynamics of the rapidly changing market environment. The study identifies the main trends, challenges, and opportunities in the digital transformation of business models, offering practical insights into the adoption of digital solutions and the development of new business models that align with the digital economy. One of the key findings is that successful adoption and implementation of digital business models require a strategic vision, a strong technological foundation, and a commitment to continuous innovation. Businesses must also focus on enhancing their digital capabilities and organizational agility to adapt to constant changes in technology and consumer expectations. The paper concludes that understanding and applying digital business models effectively is crucial for maintaining long-term competitiveness, sustainability, and growth in both developed and emerging markets. This research is valuable for scholars, practitioners, and business leaders seeking to better understand the theoretical underpinnings and practical applications of digital business models, offering them insights into how digital transformation can drive business success in an increasingly interconnected and technology-driven world.