TOURIST SMART SPECIALISATION AS A DIRECTION OF STRENGTHENING THE COMPETITIVE ADVANTAGES OF THE COMMUNITIES OF DESTINATION “ALONG THE PATHS OF THE TRYPILLIAN ANCESTRAL MOTHER”
Abstract
The article explores the concept of SMART specialisation as a tool for increasing the competitive advantages of communities within tourist destinations. Considerable attention is paid to using the heritage of Trypillia culture as a basis for the unique tourist product development and local brand formation. The conducted resource analysis revealed a significant difference in the size, weight and degree of readiness of individual resources for their use in tourist product development for a certain purpose. The formed generalisations made it clear that the group of destination communities at the time of the study has the potential for one or two areas of tourism specialisation development, as a rule, related to the main community’s economic activity, namely agriculture and food industry. Such a described mono-profile allowed the mentioned communities to preserve the natural ecosystems and the authentic rural structure of households, which can be considered a unique resource for determining the tourism SMART profile of the region. In addition, the main types of tourism were determined for communities that are part of the destination, taking into account the degree of their readiness for consumption in the field of tour operating. The role of interregional cooperation and community participation in the communication and synergy-making process to ensure effective management of tourist destinations in the context of sustainable development of regions has been determined. SMART specialization is a concept and policy of innovative regional development of the European Union, which contributes to the economic growth of regions through the disclosure of its potential. Instead, the problem of identifying factors of strengthening competitive advantages. Research objective: To reveal the potential of SMART specialisation as a tool for increasing the competitiveness of tourist destinations through their integration based on the unique cultural and historical heritage of Trypillia, their natural and recreational potential and the number of tourist products, which is the basis for sustainable development and cooperation of communities within the destination and local brands development.
References
Єврокомісія. СМАРТ-спеціалізація для регіонів. URL: https://ec.europa.eu/regional_policy (дата доступу: 06.12.2024).
Foray D., David P.A., Hall B. Smart Specialization: The Concept. Knowledge for Growth.Prospects for Science, Technology, and Innovation. Selected papers from Research Commissioner Janez Potochnk’s Expert Group.
Смарт-спеціалізація регіонів України: методологія та прагматика реалізації: монографія / наук. ред. Сторонянська І. З. ДУ «Інститут регіональних досліджень імені М.І. Долішнього НАН України». Львів, 2022.
Маркович І.Б. Передумови та особливості розумної («смарт»)-спеціалізації регіонів із врахуванням глобальних тенденцій. Сучасні соціально-економічні проблеми теорії та практики розвитку економічних систем: колективна монографія. Тернопіль : ФОП Осадца Ю.В., 2016. С. 52–58. (Серія «Проблеми регіонального розвитку»).
Ткаченко Т.І., Мельниченко С.В., Бойко М.Г. та ін. Стратегічний розвиток туристичного бізнесу: монографія / за заг. ред. А.А. Мазаракі. Київ : Київ. нац. торг.-екон. ун-т,2010. 596 с.
Foray D., David P.A., Hall B. Smart Specialization: The Concept. Knowledge for Growth.Prospects for Science, Technology, and Innovation. Selected papers from Research Commissioner Janez Potochnk’s Expert Group. November, 2009. Р. 20-24.
McCann P. The Regional and Urban Policy of the European Union: Cohesion, Results-Orientation and Smart Specialisation. Cheltenham: Edward Elgar Publishing, 2015. 352 p.
Hausmann R., Rodrik D. Economic Development as Self-Discovery. Journal of Development Economics. 2003. Vol. 72, Issue 2. P. 603-633.
Оксфордський словник англійської мови: веб-сайт. URL: http://www.oxfordreference.com/search?q=tourist+destination&searchBtn=Search&isQuickSearch=true
A Practical Guide to Tourism Destination Management. 2007. Р. 150-156. DOI: https://doi.org/10.18111/9789284412433
Framke W. The Destination as a Concept: A Discussion of the Business-related Perspective versus the Socio-cultural Approach in Tourism Theory. Scandinavian Journal of Hospitality and Tourism. 2002. № 2(2). Р. 45-80.
Lew A.A. A framework of tourist attraction research. Annals of Tourism research. 2010. № 14(4). Р. 98-100.
Mac Cannel D. The Tourist. A new Theory of the Leisure Class. Berkeley : University of California Press, 2011. 264 p.
Відейко М.Ю Подорожі до трипільського світу. Львів : «Видавництво «БОНА», 2023.296 с.
European Commission. SMART Specialization for Regions. Available at: https://ec.europa.eu/regional_policy (accessed December 6, 2024).
Foray D., David P.A., Hall B. Smart Specialization: The Concept. Knowledge for Growth.Prospects for Science, Technology, and Innovation. Selected papers from Research Commissioner Janez Potochnk’s Expert Group.
Storonyanska I. Z. (ed.) (2022) Smart-spetsializatsiia rehioniv Ukrainy: metodolohiia ta prahmatyka realizatsii [Smart specialization of regions of Ukraine: methodology and pragmatics of implementation]: monograph. Lviv: State Institution "Institute of Regional Studies named after M. I. Dolishnyi NAS of Ukraine".
Markovych I. B. (2016) Peredumovy ta osoblyvosti rozumnoi («smart»)-spetsializatsii rehioniv iz vrakhuvanniam hlobalnykh tendentsii / Suchasni sotsialno-ekonomichni problemy teorii ta praktyky rozvytku ekonomichnykh system [Prerequisites and features of smart ("smart") specialization of regions taking into account global trends / Modern socio-economic problems of theory and practice of economic systems development]: collective monograph. Ternopil: FOP Osadcha Yu. V., pp. 52–58. (Series "Problems of regional development").
Tkachenko T. I., Melnichenko S. V., Boyko M. G. et al. (2010) Stratehichnyi rozvytok turystychnoho biznesu [Strategic development of tourism business]: monograph / ed. A. A. Mazaraki. Kyiv: Kyiv. National Trade and Economics University, 596 p.
Foray D., David P. A., Hall B. (2009) Smart Specialization: The Concept. Knowledge for Growth.Prospects for Science, Technology, and Innovation. Selected papers from Research Commissioner Janez Potochnk’s Expert Group. November, pp. 20-24.
McCann P. (2015) The Regional and Urban Policy of the European Union: Cohesion, Results-Orientation and Smart Specialisation. Cheltenham: Edward Elgar Publishing, 352 p.
Hausmann R., Rodrik D. (2003) Economic Development as Self-Discovery. Journal of Development Economics, vol. 72, is. 2, pp. 603-633.
Oxford English Dictionary: website. Available at: http://www.oxfordreference.com/search?q=tourist+destination&searchBtn=Search&isQuickSearch=true
A Practical Guide to Tourism Destination Management. (2007). Pp. 150-156. DOI: https://doi.org/10.18111/9789284412433
Framke W. (2002) The Destination as a Concept: A Discussion of the Business-related Perspective versus the Socio-cultural Approach in Tourism Theory. Scandinavian Journal of Hospitality and Tourism. no. 2 (2), pp. 45-80.
Lew A. A. (2010) A framework of tourist attraction research. Annals of Tourism research. no. 14(4), pp. 98-100.
Mac Cannel D. (2011) The Tourist. A new Theory of the Leisure Class. Berkeley: University of California Press, 264 p.
Videyko M. Yu. (2023) Podorozhi do trypilskoho svitu [Journeys to the Trypillian World]. Lviv: «BONA Publishing House», 296 p.
