THE CONTENT OF INNOVATIVE ACTIVITIES IN THE HOSPITALITY INDUSTRY: FEATURES AND METHODS OF IMPLEMENTATION
Abstract
The article defines the term innovative activity in the hospitality industry, and defines the goal of innovative activity, which consists in achieving the fullest satisfaction of the constantly growing individual needs of customers in the provision of recreation and leisure services, as well as obtaining maximum profit. The work also examines in detail the factors of the degree of intensity of innovative activity carried out by institutions of the hospitality industry, which are conditionally divided into two groups: factors of the external and internal environment. It is stated that the factors of the external environment indirectly affect the innovative activity of institutions of the hospitality industry, while the factors of the internal environment contribute to the intensive development of innovative activities in the hospitality industry. The article highlights a few features of innovative activity in the hospitality industry. This work also considered and analyzed such areas of innovation activity as creating and borrowing innovations, as well as highlighted several types of imitation of innovations: namely pure imitation and creative imitation. It is stated that a pure imitation is a complete copy of the original; accordingly, companies that fully borrow the innovation information of innovators that do not bring anything new to their product or service are pure imitators. And it is also stated that creative imitation is the improvement of an already existing innovation or its adaptation to another field; and the companies engaged in this kind of imitations are proposed to be called "imovators" in the work. The article highlights a few features of innovative activity in the hospitality industry. The paper identifies the market success potential of pure innovation, where the innovator earns high profits, and examines a kind of success fee, namely high cost and risk; namely, it is stated that the costs are the costs of creating innovations, as well as their promotion, and the risk is mostly associated with possible unsuccessful results of innovative activities, and the possible unwillingness of the market to accept the novelty.
References
Антоненко І.Я., Мельник І.Л. Сервісні інновації як інструмент ефективного менеджменту туристичних підприємств. Вісник ДІТБ. Серія: Економіка, організація та управління підприємствами туристичної індустрії та туристичної галузі в цілому. 2013. № 17. С. 39–45.
Голод А.П. Інноваційні фактори модернізації індустрії гостинності регіону. Маркетинг в умовах розвитку цифрових технологій: матеріали Всеукр. наук.-практ. інтернет-конф (5 жовтня 2018 р). Луцьк : ІВВ Луцького НТУ. 2018. С. 91–92.
Джинджоян В.В., Тесленко Т.В., Горб К.М. Інноваційні технології в туризмі та гостинності: навчальний посібник. Київ : Видавництво «Каравела», 2022. 340 с.
Лохман Н.В. Розвиток індустрії гостинності: сучасний погляд: монографія. Кривий ріг : ДонНУЕТ, 2021. 170 с.
Несторишен І., Прокопець Я. Економіка індустрії гостинності в сучасних умовах: міжнародні та вітчизняні тренди. Innovations and Technologies in the Service Sphere and Food Industry. 2023. №2 (8). С. 20–26.
Терещук Н.В. Інноваційні технології в індустрії гостинності. Економіка природокористування та охорони навколишнього середовища. 2022. Випуск 69. С. 155–162.
Antonenko I. Ya., Melnyk I. L. (2013) Servisni innovatsii yak instrument efektyvnoho menedzhmentu turystychnykh pidpryiemstv [Service innovations as a tool of effective management of tourist enterprises]. Visnyk DITB. Seriia: Ekonomika, orhanizatsiia ta upravlinnia pidpryiemstvamy turystychnoi industrii ta turystychnoi haluzi v tsilomu, no. 17, pp. 39–45.
Holod A. P. (October 5, 2018) Innovatsiini faktory modernizatsii industrii hostynnosti rehionu [Innovative factors of modernization of the hospitality industry of the region]. Marketynh v umovakh rozvytku tsyfrovykh tekhnolohii: materialy Vseukr. nauk.-prakt. internet-konf. Lutsk: IVV Lutskoho NTU, pp. 91–92.
Dzhyndzhoian V. V., Teslenko T. V., Horb K. M. (2022) Innovatsiini tekhnolohii v turyzmi ta hostynnosti: navchalnyi posibnyk [Innovative technologies in tourism and hospitality]. Kyiv: Vydavnytstvo «Karavela», 340 p.
Lokhman N. V. (2021) Rozvytok industriji ghostynnosti: suchasnyj poghljad: monoghrafija [Development of the hospitality industry: a modern view]. Kryvyj Righ: DonNUET, 170 p.
Nestoryshen I., Prokopets Ya. (2023) Ekonomika industrii hostynnosti v suchasnykh umovakh: mizhnarodni ta vitchyzniani trendy [Economics of the hospitality industry in modern conditions: international and domestic trends]. Innovations and Technologies in the Service Sphere and Food Industry, no. 8, pp. 20–26.
Tereshchuk N. V. (2022) Innovatsiini tekhnolohii v industrii hostynnosti [Innovative technologies in the hospitality industry]. Ekonomika pryrodokorystuvannia ta okhorony navkolyshnoho seredovyshcha, is. 69, pp. 155–162.
