ASSESSMENT OF THE DIGITALIZATION LEVEL OF ENTERPRISES IN THE KHERSON REGION
Abstract
This article presents a comprehensive assessment of the digitalization level among enterprises in the Kherson region. The study focuses on evaluating the extent to which businesses in the region have embraced digital technologies and the impact of digitalization on their operations. Using a combination of quantitative and qualitative research methods, including surveys and interviews, the authors examine various aspects of digitalization, such as the adoption of digital technologies, internet access and computer resources, and the integration of digital solutions into business processes. The findings reveal the current state of digitalization in the Kherson region, highlighting both the progress made by many enterprises in implementing digital technologies, such as e-commerce, online marketing, and process automation, as well as the challenges faced by others due to limited access or underutilization of digital tools. The study emphasizes the importance of overcoming barriers to rapid digitalization, including the need for improved digital literacy and skills among personnel, financial constraints, and inadequate infrastructure. The authors also underscore the role of a favorable business environment, government support, and innovative initiatives in driving the digitalization process. In conclusion, the assessment underscores the significance of digitalization as a key trend in business and economy, highlighting its potential to optimize processes, enhance competitiveness, and unleash innovation. The study's findings provide valuable insights for policymakers, business owners, and stakeholders in the Kherson region, emphasizing the need for continued development and support of digitalization efforts to capitalize on its benefits and drive sustainable growth.
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