СТРУКТУРНА АРХІТЕКТУРА СТРАТЕГІЙ РОЗВИТКУ ТНК У ЦИФРОВУ ЕПОХУ
Анотація
Запропоновано аналітичну модель структурної архітектури стратегій розвитку транснаціональних корпорацій у цифрову епоху. Метою дослідження є розробка моделі внутрішньої будови стратегії ТНК, що поєднує багаторівневе управління, цифрове ядро, платформно-екосистемну координацію та контур стійкості й безпеки. Методологічну основу становлять системний, історико-логічний, структурно-функціональний, порівняльний, інституційний і типологічний підходи. Показано, що традиційні підходи до стратегії ТНК доповнюються такими цифровими структурними елементами, як дані, цифрові платформи, штучний інтелект і кібербезпека. Запропоновано багаторівневу архітектуру стратегії ТНК, у якій корпоративний, бізнесовий, функціональний, регіональний і платформний рівні інтегровані у цифрове ядро. Створено основу для оцінки цифрової адаптивності, платформної зрілості та стійкості ланцюгів створення вартості ТНК.
Посилання
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Kogut, B. (1985). Designing global strategies: Comparative and competitive value-added chains. Sloan Management Review, 26(4), 15–28. Available at: https://shop.sloanreview.mit.edu/designing-global-strategies-comparative-and-competitive-value-added-chains
Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Boston, MA: Harvard Business School Press. Available at: https://www.hbs.edu/faculty/Pages/item.aspx?num=32
Teece, D. J. (2014). A dynamic capabilities-based entrepreneurial theory of the multinational enterprise. Journal of International Business Studies, 45(1), 8–37. DOI: https://doi.org/10.1057/jibs.2013.54
Teece, D. J. (2025). The multinational enterprise, capabilities, and digitalization: Governance and growth with world disorder. Journal of International Business Studies, 56(1), 7–22. DOI: https://doi.org/10.1057/s41267-024-00767-7
George, G., & Schillebeeckx, S. J. D. (2022). Digital transformation, sustainability, and purpose in the multinational enterprise. Journal of World Business, 57(3), Article 101326. DOI: https://doi.org/10.1016/j.jwb.2022.101326
Strange, R., Chen, L., & Fleury, M. T. L. (2022). Digital transformation and international strategies. Journal of International Management, 28(4), Article 100968. DOI: https://doi.org/10.1016/j.intman.2022.100968
Luo, Y. (2022). New connectivity in the fragmented world. Journal of International Business Studies, 53(5), 962–980. DOI: https://doi.org/10.1057/s41267-022-00530-w
Meyer, K. E., Li, J., Brouthers, K. D., & Jean, R. J. (2023). International business in the digital age: Global strategies in a world of national institutions. Journal of International Business Studies, 54(4), 577–598. DOI: https://doi.org/10.1057/s41267-023-00618-x
Bhandari, K. R., Zámborský, P., Ranta, M., & Salo, J. (2023). Digitalization, internationalization, and firm performance: A resource-orchestration perspective on new OLI advantages. International Business Review, 32(4), Article 102135. DOI: https://doi.org/10.1016/j.ibusrev.2023.102135
Surana, A., Chavan, M., Kumar, V., & Chirico, F. (2024). The internationalization of digital platform firms: The Platform-OLI (P-OLI) framework. International Marketing Review, 41(5), 886–910. DOI: https://doi.org/10.1108/IMR-08-2023-0182
Gong, C., He, X., & Lengler, J. (2024). Internationalisation through digital platforms: A systematic review and future research agenda. International Marketing Review, 41(5), 938–980. DOI: https://doi.org/10.1108/IMR-08-2023-0213
Parente, R., Rong, K., Shi, X., Kang, Z., & Zhou, D. (2024). How do platform multinational corporations address emerging challenges in the global landscape? A READ framework. Long Range Planning, 57(5), Article 102455. DOI: https://doi.org/10.1016/j.lrp.2024.102455
Kang, Z., Kou, H., Zhou, D., Shi, X., Parente, R., & Rong, K. (2025). Platform-based multinational corporations (PMNCs): A research agenda in the field of international business. International Business Review, 34(3), Article 102386. DOI: https://doi.org/10.1016/j.ibusrev.2024.102386
Li, J., Surana, A., Chavan, M., Kano, L., Schotter, A. P. J., & Chirico, F. (2025). The internationalization of digital platform-based firms: A systematic literature review and directions for future research. Journal of World Business, 60(4), Article 101629. DOI: https://doi.org/10.1016/j.jwb.2025.101629
Cusumano, M. A. (2022). Data platforms and network effects. Communications of the ACM, 65(10), 22–24. DOI: https://doi.org/10.1145/3555833
Gregory, R. W., Henfridsson, O., Kaganer, E., & Kyriakou, S. H. (2021). The role of artificial intelligence and data network effects for creating user value. Academy of Management Review, 46(3), 534–551. DOI: https://doi.org/10.5465/amr.2019.0178
Jorzik, P., Klein, S. P., Kanbach, D. K., & Kraus, S. (2024). AI-driven business model innovation: A systematic review and research agenda. Journal of Business Research, 182, Article 114764. DOI: https://doi.org/10.1016/j.jbusres.2024.114764
Jia, Y., Cui, L., Su, J., Wu, L., Akter, S., & Kumar, A. (2024). Digital servitization in digital enterprise: Leveraging digital platform capabilities to unlock data value. International Journal of Production Economics, 278, Article 109434. DOI: https://doi.org/10.1016/j.ijpe.2024.109434
Paiola, M., Grandinetti, R., Kowalkowski, C., & Rapaccini, M. (2024). Digital servitization strategies and business model innovation: The role of knowledge-intensive business services. Journal of Engineering and Technology Management, 74, Article 101846. DOI: https://doi.org/10.1016/j.jengtecman.2024.101846
Dubey, R., Bryde, D. J., Blome, C., Dwivedi, Y. K., Childe, S. J., & Foropon, C. (2024). Alliances and digital transformation are crucial for benefiting from dynamic supply chain capabilities during times of crisis: A multi-method study. International Journal of Production Economics, 269, Article 109166. DOI: https://doi.org/10.1016/j.ijpe.2024.109166
Giunta, A., Marvasi, E., & Sforza, M. (2025). Digitalization and regionalization of global value chains in European industries. Journal of Industrial and Business Economics, 52, 599–628. DOI: https://doi.org/10.1007/s40812-025-00347-2
OECD. (2026). Global value chain repositioning: Insights from the 2023–24 TiVA nowcasting exercise (OECD Statistics Briefs No. 2026/01). Paris, France: OECD Publishing. DOI: https://doi.org/10.1787/8c97068d-en
OECD. (2024). OECD digital economy outlook 2024 (Vol. 1: Embracing the technology frontier). Paris, France: OECD Publishing. DOI: https://doi.org/10.1787/a1689dc5-en
United Nations Conference on Trade and Development. (2025). World investment report 2025: International investment in the digital economy. Geneva, Switzerland: United Nations. Available at: https://unctad.org/publication/world-investment-report-2025
United Nations Conference on Trade and Development. (2024). Digital economy report 2024: Shaping an environmentally sustainable and inclusive digital future. Geneva, Switzerland: United Nations. Available at: https://unctad.org/publication/digital-economy-report-2024
National Institute of Standards and Technology. (2024). The NIST cybersecurity framework (CSF) 2.0. Gaithersburg, MD: National Institute of Standards and Technology. https://doi.org/10.6028/NIST.CSWP.29
International Energy Agency. (2025). Energy and AI. Paris, France: International Energy Agency. Available at: https://www.iea.org/reports/energy-and-ai
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